Case Study: Purple Cloud IT boosts green hosting offers with Krystal Hosting

How an IT company developed a sustainable value proposition with Krystal

Purple Cloud IT, an IT support and web hosting provider, faced the challenge of finding a new hosting partner that could meet its high standards for customer service and, crucially, offer a genuine green hosting solution. Their previous provider's lack of eco-friendly options was causing them to lose both potential and existing clients who demanded sustainable services. They selected Krystal for its hosting plans powered by 100% renewable energy.

By switching to Krystal's green hosting, Purple Cloud IT immediately strengthened its value proposition. The solution resulted in an increased customer base, with new clients specifically won over by the eco-friendly offering. The company also benefited from Krystal's dependable performance, including 99.99% uptime and an easy-to-use portal for efficient client setup, all while lowering digital emissions.

Purple Cloud IT

Aaron Nihat

Director