Case Study: Simpson Strong-Tie achieves additional ranging approval and sales growth with Krunchbox

Simpson Strong-Ti - Customer Case Study

Simpson Strong-Tie, a global supplier of structural building products, faced the challenge of increasing its brand awareness and gaining market approval to launch a new product range in Bunnings hardware stores. Their goal was to position their brand at the top of the market and quickly secure the necessary approvals for the new range.

The vendor, Krunchbox, provided a solution by enabling the Simpson Strong-Tie team to analyze key retail metrics important to Bunnings, specifically GMROI (Gross Margin Return on Investment). Using the Krunchbox GMROI report and drilldown functionality, the team optimized product mix and identified ranging gaps. This data-driven pitch led to approved additional product listings and substantial sales growth for Simpson Strong-Tie over a twelve-month period.

Simpson Strong-Tie

Anthony Toffoli

National Account Manager