Case Study: Volkswagen Commercial Vehicles boosts 0% Finance engagement with Krow

Volkswagen Commercial Vehicles drives 2.2M full video views with Krow

Volkswagen Commercial Vehicles needed to find a way to effectively promote a 0% finance aftersales offer and cut through the noise in the automotive sector. The challenge was to communicate this dry financial product in an engaging way that would resonate with their target audience of van owners. The vendor, Krow, was tasked with developing the campaign.

Krow implemented a creative solution focused on the idea that van owners want to think about their work, not their vehicle. They developed a series of films with mesmerizing visuals and an ASMR soundbed, distributed via targeted YouTube pre-roll ads. This approach resulted in over 2.2 million full video views, exceeding targets by 230%, and drove traffic to the finance webpage up by 1,500% compared to the previous year, demonstrating a highly successful campaign for Krow.

Volkswagen Commercial Vehicles