Case Study: Under Armour levels up its digital competition hub with Krow

Under Armour scales UA Combine to 8 markets with Krow

Under Armour, a performance sportswear brand, needed to elevate the digital platform for its UA Combine fitness competition to support expansion across more countries and athletes without losing its high-energy brand essence. They engaged Krow, which had previously built the first iteration of the site, to develop a next-generation digital experience that could match the intensity of the physical event.

Krow designed a bold, mobile-first UI and engineered a scalable multilingual WordPress platform to support localization across eight markets. The solution included event hubs, motivational content, and seamless registration. The new site successfully doubled the number of country sites, strengthened Under Armour's regional presence, and provided a high-performance digital arena for 350 athletes to train, compete, and track their results.

Under Armour