Case Study: TaxAssist Accountants evolves into a full-service advisory brand with krow GROUP

TaxAssist Accountants drives client enquiries with a refreshed brand by Krow

TaxAssist Accountants, a high street tax accounting firm, wanted to grow its business by promoting its wider range of services beyond tax without sacrificing its strong brand equity. The company engaged the vendor Krow to create a refreshed, modernized brand and clear messaging to highlight its expanded offerings.

Krow implemented a comprehensive solution that included stakeholder workshops, research, and a new visual identity featuring an updated color palette, a modernized font, and a unique "+" brand identifier to highlight the "more for you" proposition. The results were highly positive, with the new brand receiving an excellent response from franchisees and clients. The client reported that the rebrand directly led to existing clients enquiring about services they were previously unaware the company offered, achieving a key commercial outcome.

TaxAssist Accountants