Case Study: Snug achieves 460% ROAS with krow's Mild Gone Wild campaign

Snug boosts ROAS 460% with Krow

The customer, Snug, a sofa brand, wanted to reinforce its challenger positioning with a bold, cheeky, and original social-first campaign for its new range of subtle colors. The challenge was to cut through the noise and capture the brand's playful essence while making these muted shades feel exciting and relatable to its audience.

The vendor, Krow, implemented the "Mild Gone Wild" campaign, which used unexpected humor and energy to tap into the cultural trend of 'Millennial Gray Fever'. The solution included a captivating film and social content that encouraged consumers to embrace color. Krow's campaign drove significant results, achieving 141% of its sign-up target with 17,000 sign-ups, 4.9 million impressions, and a 460% return on ad spend, generating over £100k in revenue.

Snug