Case Study: Pizza Hut boosts social engagement and app downloads with Krow's social-first strategy

Pizza Hut boosts app downloads 40% with Krow

The customer, Pizza Hut, faced a challenge with declining social media engagement. The brand was no longer a central part of online conversations, and its deal-focused content was failing to cut through in a fast-paced digital world. The vendor, Krow, was tasked with developing a new social-first strategy to make the brand more relevant and engaging.

Krow implemented a complete social-first strategy, acting as an always-on creative engine. The solution involved creating a content mix focused on real personality, leveraging nano-influencers, user-generated content, and trend-led shoots from their in-house studio. This included reactive memes, cultural collaborations, and live-streamed interactions on TikTok and Instagram. The results were significant, including a 40% increase in app downloads from a specific campaign, a 91% growth in their TikTok audience, and a 186% increase in video views, proving the strategy successfully put Pizza Hut back into the cultural conversation.

Pizza Hut