Case Study: Methodist College Belfast achieves record oversubscribed enrolment with Krow

Methodist College Belfast draws 2,100 families to Open Night with Krow

The customer, Methodist College Belfast, faced a challenge in attracting confident first-choice applications and increasing Open Night attendance amidst post-COVID disruption and a new testing system. The vendor, Krow, implemented a strategic marketing campaign to address this.

Krow rejected clichéd imagery and instead focused on creative assets that told emotional stories of the school's life-changing impact. This approach, used across media, events, and materials, resulted in over 2,100 families attending Open Nights, a 200% increase. The campaign made Methodist College the most oversubscribed school in Northern Ireland, with 466 first-choice applications for only 240 spots, proving the effectiveness of Krow's strategy.

Methodist College Belfast