Case Study: KIA drives premium EV9 launch engagement with krow

KIA boosts EV9 launch engagement with krow’s 72% open rate campaign

The customer KIA faced the challenge of launching their all-electric EV9 SUV into the premium market, requiring communications that would shift brand perception to compete with established luxury automakers. To support this repositioning, they worked with vendor Krow to create a launch campaign that captured the car's advanced, confident, and design-led qualities.

Krow developed a distinctive visual language inspired by the EV9's geometric form and LED detailing, applying a fresh aesthetic to a suite of email communications. This solution achieved a 72% open rate and a 43% click-through rate, surpassing industry benchmarks and driving strong engagement to help Kia establish its place in the premium electric market.

KIA