Case Study: FRONTLINE boosts AI visibility with Krow LLMO strategy

Frontline boosts AI visibility to 51/100 with Krow

Frontline, a leading UK pet health brand, faced a significant challenge as consumer search behavior shifted towards AI-driven tools. This change threatened to make the brand invisible, as AI systems frequently mentioned competitors and had a fragmented understanding of Frontline's products. They partnered with Krow to ensure large language models (LLMs) would recognize their expertise and accurately reference their products in consumer advice.

Krow implemented a dedicated Large Language Model Optimisation (LLMO) strategy built around content engineering, technical excellence for AI retrieval, and prompt tracking. This solution made Frontline's content easier for LLMs to parse and reference confidently. The results were a market-leading AI Visibility Score of 51/100, an increase to 8.2 million in monthly AI audience reach, and 745 mentions in AI-generated answers, ensuring the brand shows up more accurately and consistently across AI platforms.

Frontline