Case Study: Danske Bank boosts mortgage applications with Krow

Danske Bank exceeds mortgage opening targets with Krow and a 90% approval rate

The customer, Danske Bank, faced the challenge of overcoming significant consumer anxiety around mortgage applications. Despite having a high approval rate, potential customers were deterred by the fear of rejection. Danske Bank partnered with vendor Krow to shift this perception and meet their ambitious targets for new mortgage openings.

Krow developed a humor-led campaign across OOH, radio, digital, and social media to disarm customer fears and highlight Danske Bank's high approval rate. The solution successfully cut through market clutter and exceeded the customer's targets for new mortgages, giving home-movers the confidence to apply and helping Danske Bank dominate the mortgage conversation.

Danske Bank