Case Study: Air Serbia elevates its digital experience with Kroon Studio

Air Serbia improves digital travel experience for 4 million annual passengers with Kroon Studio

The customer, Air Serbia, one of the world's oldest airlines, needed to revamp its website to make it more user-friendly and engaging with the goal of boosting conversion rates and traffic retention. Kroon Studio was engaged to undertake a full website redesign to streamline travel procedures and build brand loyalty for the airline's 4 million annual passengers.

Kroon Studio employed a design thinking approach that included extensive research, card sorting, and usability testing. The solution involved creating a full modular web page design and a scalable design system using the atomic design method. This provided Air Serbia with a flexible, template-based system, allowing them to easily create future web pages independently while ensuring a consistent appearance.

Air Serbia