Case Study: Air Serbia boosts mobile app conversions with Kroon Studio

Air Serbia boosts app conversion by 70% with Kroon Studio

Kroon Studio partnered with Air Serbia, one of the world's oldest airlines, to address the challenge of improving the conversion rate on its mobile application. The goal was to create a more seamless and elevated digital experience for the airline's 4 million annual passengers, thereby boosting customer satisfaction and brand loyalty.

The vendor implemented a user-centric redesign of the mobile app through extensive research, user interviews, and prototyping. This solution included creating a full modular design and a scalable design system. The project resulted in a 70% improvement in conversion rates, a 5x increase in incremental revenue compared to the web, and a 40% increase in the average order value for in-app purchases.

Air Serbia