Case Study: PrintStop restores data trust and improves revenue reporting with Krish TechnoLabs GA4 and GTM implementation

PrintStop boosts funnel visibility 40% with Krish TechnoLabs

PrintStop, a leading print-on-demand platform in India, faced a critical challenge with its analytics foundation. A compounding error in its GA4 eCommerce schema was severely inflating revenue reporting, while key stages of the customer journey were completely invisible. This flawed data undermined budget decisions and campaign ROI calculations. They engaged Krish TechnoLabs to address these issues with their GA4 and GTM implementation services.

Krish TechnoLabs conducted a full audit to correct the revenue schema at its source and rebuilt the GTM container architecture from the ground up. They implemented over 20 GA4 events to track the complete purchase journey, including two previously invisible mid-funnel stages. The solution resulted in a 25x improvement in revenue reporting accuracy and a 40% increase in customer journey visibility. Krish also upskilled 100% of PrintStop's core digital stakeholders, enabling the team to operate from a single, trusted source of data.

PrintStop