Case Study: Panasonic UAE achieves a unified analytics foundation with Krish TechnoLabs and Google Analytics 360

Panasonic UAE improves funnel accuracy by 25% with Krish TechnoLabs

Panasonic UAE, a leading consumer electronics brand, faced fragmented data flows between its Adobe Experience Manager content and Adobe Commerce platforms. This disjointed analytics ecosystem led to inflated session counts, inconsistent funnel reporting, and an inability to attribute conversions accurately. Krish TechnoLabs partnered with the company to address these challenges and build a unified measurement foundation.

Krish TechnoLabs implemented Google Analytics 360 as a central platform, establishing cross-domain tracking and a unified data schema. This solution provided a single source of truth, resulting in a 25% improvement in funnel accuracy and revealing that 40% of conversions were initiated on content pages before completing on the commerce site. The implementation empowered Panasonic UAE with reliable data, predictive insights, and data-driven decision-making capabilities across the organization.

Panasonic UAE