Case Study: HNAK boosts customer reactivation with Krish TechnoLabs and WebEngage

HNAK boosts customer reactivation by 45% with Krish TechnoLabs

HNAK, a fast-growing lifestyle and electronics retailer in Saudi Arabia, faced fragmented marketing automation efforts with disconnected web and mobile experiences and no automated triggers. This made scaling personalization slow and inconsistent. Krish TechnoLabs implemented the WebEngage platform to unify customer profiles and centralize data from all touchpoints.

Krish TechnoLabs deployed WebEngage as a central engagement platform, creating automated journeys for onboarding, cart abandonment, and re-engagement. This strategy led to a 45% increase in customer reactivation, a 37% improvement in campaign click-through rates, and a 25% reduction in churn rate, establishing a unified and behavior-driven omnichannel engagement engine for HNAK.

HNAK