Case Study: Blossom Costumes boosts repeat purchases and cart recovery with Krish TechnoLabs and Dotdigital

Blossom Costumes lifts repeat purchases 22% with Krish TechnoLabs

Blossom Costumes, a premier Australian costume retailer, faced challenges capitalizing on high-intent traffic and converting seasonal buyers into loyal, year-round customers. Their marketing was fragmented, treating all shoppers the same and missing key behavioral signals. Krish TechnoLabs partnered with them to modernize their automation framework using the Dotdigital platform.

Krish TechnoLabs implemented a behavior-led retention engine within Dotdigital, shifting from generic campaigns to intelligent, real-time triggers. They established a Single Customer View, deployed eRFM segmentation, and orchestrated multi-channel abandonment and cross-sell workflows. This solution delivered significant results, including a 22% increase in repeat purchase rates, a 34% lift in cart recovery revenue, an 18% reduction in churn, and a 12% boost in average order value.

Blossom Costumes