Case Study: Toyota achieves boosted Land Cruiser promotion engagement with Krify's GPS and Geofence app

Toyota launches GPS geofence app with Krify and a top 10 leaderboard

The customer, Toyota, required a robust iPhone app to promote the launch of its Land Cruiser model in Australia. Their challenge was to create a promotional application that would reward users with redeemable points for driving in predefined remote zones and feature a competitive leaderboard. The vendor, Krify, was engaged to develop this solution using GPS and geofence technology.

Krify developed a mobile application that calculated reward points based on a user's location within predefined geofences, especially in areas with no Wi-Fi or 3G signal. The solution included a scoring system, a frequently updated leaderboard, and integrated maps. The result was an innovative GPS and geofence-based mobile application that successfully met Toyota Australia's promotional goals for the Land Cruiser model.

Toyota