Case Study: Mattel boosts Thomas & Friends awareness and in-store sales with Kreate's experiential tour bus

Mattel reaches nearly 16,000 consumers in 25 days with Kreate

Mattel sought to raise awareness for Thomas & Friends' 70th anniversary and drive in-store sales. Their challenge was to create a brand experience that would allow parents and preschoolers to engage with the full product range through fun adventures. Kreate was tasked with developing this experiential tour.

Kreate developed the "Best Friends Express" tour using a double-decker bus. The bus featured numerous activities and visited 25 locations near major retailers. The campaign successfully reached nearly 16,000 consumers in 25 days, received 100% positive feedback, and generated significant online buzz with over 1,025 Instagram posts using the campaign hashtag.

Mattel