Case Study: Rainbow boosts breakfast engagement with Kreata Global's Shadow Mom campaign

Rainbow reaches 40% of Saudi mothers with Kreata Global

Kreata Global partnered with Rainbow to address a common family challenge: the lack of time for a nutritious breakfast, which leads to low energy levels. The objective was to reposition Rainbow's Ready to Drink Milk as an essential part of a balanced breakfast and bring this issue to the forefront of mothers' minds.

The solution implemented by Kreata Global was a multi-phase digital storytelling campaign introducing the relatable character of "Shadow Mom." This campaign was rolled out through Facebook, Instagram, YouTube, and programmatic ads, sequentially revealing the problem and presenting Rainbow RTD Milk as the simple solution. Kreata Global's campaign successfully reached over 1.7 million unique users and made a significant impact, connecting with 40% of mothers in Saudi Arabia and embedding the brand into the morning routine.

Rainbow