Case Study: Quanta Ice Cream boosts engagement with Kreata Global’s Xtreme influencer campaign

Quanta Ice Cream boosts engagement 22% with Kreata Global

Quanta Ice Cream, a premium ice cream brand targeting young adults in the GCC, faced the challenge of being perceived as only a premium product rather than one for extreme adventure seekers. To shift this perception and get closer to an extreme brand identity, they partnered with Kreata Global on an influencer marketing campaign.

Kreata Global implemented a solution by engaging extreme sports influencers, including a professional skier and a parkour expert, to create content around the #QuantaXtreme hashtag. The resulting campaign videos achieved an astounding average engagement rate of 22%, successfully widening Quanta Ice Cream's reach and sparking conversation about the brand's extreme factor among its target audience.

Quanta Ice Cream