Case Study: Igloo Ice Creams boosts engagement and reach with Kreata Global's Instagram treasure hunt quiz

Igloo Ice Creams drives 1,215,937 reach with Kreata Global

Igloo Ice Creams, an ice cream brand based in the UAE, sought to create a nostalgic engagement campaign to celebrate the UAE's 50th National Day. Their challenge was to develop a unique and interactive online quiz that captured the essence of the UAE, moved away from cliche formats, and did not require users to download an external app. They partnered with Kreata Global for a social media marketing solution.

Kreata Global designed and implemented an Instagram-based digital treasure hunt quiz that guided users through the profiles of the seven emirates. The solution was user-friendly and highly engaging, resulting in a significant measurable impact. The campaign achieved a total reach of 1,215,937, with the final quiz post receiving 1,302 comments and 386 shares.

Igloo Ice Creams