Case Study: Bayara helps moms with quick school-day meal ideas using Kreata Global’s Facebook Messenger chatbot

Bayara reaches 1,600+ chatbot subscribers in 5 weeks with Kreata Global

Bayara, a Middle Eastern market leader in nuts, dried fruits, and spices, faced the challenge of connecting with time-pressed mothers during the Back to School season. Their goal was to demonstrate an understanding of the daily difficulty mothers face in preparing creative, healthy, and non-repetitive meals for their children. Kreata Global was engaged to develop a solution to reach this hard-pressed audience.

Kreata Global developed the "Bayara Lunchbox Chef," a helpful chatbot on Facebook Messenger that provided personalized recipes based on a child's age, food preferences, and meal type. To promote the service, they ran targeted Facebook and Messenger ads. The solution was highly successful, acquiring over 1,600 subscribers in five weeks and receiving positive feedback from mothers, ultimately helping Bayara cut through the noisy promotional season and add real value to their customers' lives.

Bayara