Case Study: Valley Bank drives consumer checking cross-sells with Kraus Marketing

Valley Bank boosts email engagement with Kraus Marketing’s 60-Day campaign

The customer Valley Bank engaged the vendor Kraus Marketing to develop strategic email marketing and digital ad campaigns. The bank needed to create a cohesive cross-sell journey to encourage business customers to open consumer checking accounts, and an onboarding program for new customers, both aligned with a new brand identity.

Kraus Marketing developed a benefit-driven campaign concept titled "400 Reasons to Earn $400," which highlighted account advantages. The solution involved a sequenced email campaign paired with action-driven digital ads to capture attention and drive conversions. The work by Kraus Marketing earned an Award of Recognition for Email Marketing.

Valley Bank