Case Study: The Seeing Eye boosts awareness and trade show impact with Kraus Marketing

The Seeing Eye creates 11in x 5in tri-fold brochure with Kraus Marketing

The Seeing Eye, a philanthropic organization and the world's oldest guide dog school, required new branding to raise awareness of its historic presence and needed print materials for trade shows and community outreach. To meet this challenge, they engaged Kraus Marketing for branding, print publication design, and trade show artwork services.

Kraus Marketing developed new brand messaging and imagery, which included a photo shoot to highlight the organization's unique use of German Shepherds. The solution involved creating a tri-fold brochure for public education and producing various trade show collateral like banners and tablecloths. While the case study does not specify measurable results, Kraus Marketing's work provided The Seeing Eye with the materials needed to effectively communicate its mission and practices.

The Seeing Eye