Case Study: Morris County Tourism Bureau drives event traffic and website visits with Kraus Marketing

Morris County Tourism Bureau drives 134k+ users to its website with Kraus Marketing

The Morris County Tourism Bureau, the official destination marketing organization for Morris County, NJ, partnered with Kraus Marketing to generate interest in local events and drive traffic to their website's events page. The client needed to promote their website as a key resource for finding activities and increase awareness of their upcoming events.

Kraus Marketing implemented a combined strategy using SEO and traditional marketing. Their solution included creating optimized blog content and improving on-page SEO, alongside designing a billboard to attract visitors from neighboring areas. As a result, Kraus Marketing drove over 134,000 users to the website, with 72,000 originating from organic search and 20,000 specifically visiting the events page over a 12-month period.

Morris County Tourism Bureau