Case Study: Kaplen JCC on the Palisades boosts membership and event engagement with Kraus Marketing

Kaplen JCC on the Palisades drives 66K impressions with Kraus Marketing

Kaplen JCC on the Palisades, a large community center in New Jersey, needed to increase visibility, engagement, and participation across its diverse offerings. Their challenge was to implement a more strategic, unified marketing approach to generate higher-quality leads, improve search rankings, and drive measurable growth. They partnered with Kraus Marketing for a comprehensive digital solution.

Kraus Marketing developed a full-funnel, integrated digital strategy combining SEO, content development, paid social media, and Connected TV campaigns. This multi-channel approach drove significant results, including over 58K organic sessions, 150+ qualified membership leads, and 8,400+ sessions from event campaigns. Their CTV advertising also reached over 27K households, with retargeting audiences achieving a 33% engagement rate, leading to substantial growth in membership interest and event participation for Kaplen JCC on the Palisades.

Kaplen JCC on the Palisades