Case Study: Hoboken Lock & Supply Co. unifies its brand and websites with Kraus Marketing

Hoboken Lock & Supply Co unifies 3 locations with Kraus Marketing

Hoboken Lock & Supply Co., a locksmith and security solutions provider, faced the challenge of unifying its three separately named locations under one cohesive brand that reflected its legacy and family values. They also needed to combine three individual websites into a single site. They engaged Kraus Marketing for branding and web design services.

Kraus Marketing developed a unified brand strategy for Hoboken Lock & Supply Co. through immersive workshops, creating new messaging and comprehensive brand guidelines. This included a new logo, color palette, and a new website that incorporated photo and video content produced by Kraus Studios. The solution successfully rebranded the three locations into a single entity with a modern online presence.

Hoboken Lock & Supply Co