Case Study: Employers Association of New Jersey boosts visibility and engagement with Kraus Marketing

Employers Association of New Jersey drives 48K+ users with Kraus Marketing

Kraus Marketing partnered with the Employers Association of New Jersey (EANJ), which needed to modernize its brand and digital presence. The organization's existing identity and website lacked clarity, and its messaging required refinement to better communicate its value as a trusted resource for employers.

The solution from Kraus Marketing involved a complete brand and website transformation, including a refreshed logo, messaging platform, and a new SEO-driven website. This was supported by a multi-channel digital strategy. Within one year, the project drove strong results, including over 48,000 website users, with organic search and social media becoming key traffic drivers. Paid campaigns on Facebook and LinkedIn delivered efficient results, such as 1.5 million impressions and a $0.39 CPC on Facebook, establishing a scalable foundation for EANJ's continued growth.

Employers Association of New Jersey