Case Study: Crum & Forster drives awareness and qualified leads with Kraus Marketing

Crum & Forster drives 450K+ impressions with Kraus Marketing

Kraus Marketing partnered with Crum & Forster, a leading insurance provider, to increase awareness and adoption of its Employer Medical Gap Insurance product. The challenge was to communicate the complex product's value to brokers and employer groups in a low-search-volume, highly regulated category, balancing cost benefits and compliance while creating a digital experience that could both educate and convert.

The solution from Kraus Marketing involved creating a centralized landing page and a full-funnel, multi-channel campaign strategy. This included targeted LinkedIn and Google Ads campaigns, as well as a shifted email outreach approach. The results were significant, driving over 9,000 users to the landing page and generating over 450,000 impressions and 8,397 clicks from Google Ads, which included a high CTR of 19-25% for search campaigns.

Crum & Forster