Case Study: Affinity Federal Credit Union strengthens member outreach with Kraus Marketing

Affinity Federal Credit Union serves 160,000 members with Kraus Marketing

Affinity Federal Credit Union, the largest credit union in New Jersey, partnered with Kraus Marketing to address a challenge with its marketing collateral. The existing materials lacked consistency and failed to properly showcase the full range of services offered to potential members, leaving Member Development Officers without adequate resources for promotion.

Kraus Marketing worked with Affinity’s internal teams to design new collateral that adhered to the brand's guidelines, providing a refreshed look for existing materials and creating new pieces that highlighted member benefits and community initiatives. The solution from Kraus Marketing was successful, resulting in the new collateral winning 1st Place for Collateral: Annual Report from the NJ Ad Club.

Affinity Federal Credit Union