Case Study: Paperlust achieves fast, scalable short-run print sales with Krafthaus

Paperlust launches 86-product print shop with Krafthaus

Paperlust, an Australian online wedding stationery company, engaged Krafthaus to launch a second business. The challenge was to leverage their existing print supply chain and production tools to serve a new market of small businesses needing short-run printing, without simply adding a product line to their wedding-focused brand.

Krafthaus built a completely separate storefront for Paperlust Print Shop with its own catalogue, pricing, and brand voice. The solution featured 86 product pages with live pricing, automated order integration with Xero and Trello, and content designed to help customers make informed decisions. The new B2B store, which launched with a focus on items like custom stickers and business cards, runs on a robust, fast-loading platform and prints most orders within 24 to 48 hours.

Paperlust