Case Study: Washoe County Municipalities drive COVID-19 awareness and safer community behavior with KPS3

Washoe County Municipalities drives 43,047,166 impressions with KPS3

Washoe County municipalities faced the challenge of slowing the spread of COVID-19 amidst public confusion, fear, and mask fatigue. They partnered with the vendor KPS3 to develop an integrated public education and awareness campaign.

KPS3 implemented a multifaceted solution, creating two complementary campaigns: "Mask On. Move On." for the general public and "Pon De Tu Parte" for the Spanish-speaking community. The strategy utilized public relations, community outreach, digital and traditional advertising, social media, and campaign activations. The results were significant, generating over 43 million impressions, securing 48 media stories, and achieving over 31.5 million digital and traditional ad impressions. KPS3's work successfully unified the community's voice and promoted safe practices.

Washoe County Municipalities