Case Study: Stellar Development Foundation achieves greater awareness and lead generation with KPS3

Stellar Development Foundation boosts engagement and lead gen in 6 months with KPS3

The Stellar Development Foundation (SDF), a non-profit organization supporting the Stellar blockchain network, partnered with the vendor KPS3 to increase awareness and adoption of its cross-border payment protocol. Their challenge was to establish Stellar as a leading protocol in a competitive market and to effectively reach key audiences including enterprise companies, fintechs, and app developers.

KPS3 implemented a comprehensive digital marketing and PR strategy. This involved conducting a brand audit, defining a new messaging archetype through A/B testing, and deploying a targeted media mix across Twitter, Google, YouTube, LinkedIn, and display ads. KPS3 also optimized website content and SEO, created new landing pages, and executed a PR campaign to boost media presence. As a result, the campaigns successfully increased engagement and lead generation for SDF over a six-month period, with positive media coverage in key industry publications.

Stellar Development Foundation (sdf)