KPS3
18 Case Studies
Case Study: Santa Maria Valley boosts tourism demand with KPS3’s stimulus gift card campaign
A KPS3 Case Study
Santa Maria Valley sells out $100 gift cards in 4 days with KPS3
Santa Maria Valley, a tourism district, faced a significant challenge when the COVID-19 pandemic brought travel to a halt. They needed to be top of mind for travelers when California reopened and find a way to safely support local businesses. The vendor KPS3 helped conceptualize and execute a marketing campaign to address this.
KPS3 created and promoted a "stimulus" offer, providing $100 gift cards to the first people who booked a two-night stay. The campaign generated massive organic traction on social media and earned coverage in major national and international outlets. The results for KPS3's client were outstanding: the offer sold out in just four days, generating 25,492 landing page visits, 3,080 new email subscribers, and over 646 million in total reach.
View this case study…