KPS3
18 Case Studies
Case Study: Santa Maria Valley stands out in wine country with KPS3's Swirl Machine
A KPS3 Case Study
Santa Maria Valley drives 2K+ spills and art pieces with KPS3
Santa Maria Valley, a wine region, sought to stand out among competitors in a traditional industry. The vendor KPS3 developed an innovative digital experience to address this challenge.
KPS3 created the "Swirl Machine," an interactive art installation allowing users to remotely control a glass of wine swirling onto paper. This bold solution generated significant buzz, resulting in 1,700 visitors and over 2,000 art pieces created during a five-day activation. The campaign achieved $100,000 in publicity value and 10,000 pageviews, successfully positioning Santa Maria Valley as an innovative and accessible destination.
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