Case Study: Recurly boosts ROAS and leads with KPS3 paid media strategy

Recurly boosts leads 35% and cuts CPL 23% with KPS3

Recurly, a B2B subscription management software company, faced the challenge of optimizing its paid media campaigns to achieve a 500% return on ad spend (ROAS), lower its cost-per-lead (CPL), and increase its pipeline of qualified opportunities. They partnered with the vendor KPS3 to overhaul their paid media strategy.

KPS3 implemented a comprehensive solution that included shifting Recurly's Google Search campaigns from a brand-heavy approach to a focus on lower-funnel and competitor keywords. They also refined LinkedIn targeting and spearheaded A/B testing on Recurly's homepage. The results were significant, with KPS3 helping Recurly achieve a 12x total potential ROAS, a 23% decrease in average CPL, and a 35% increase in leads, greatly exceeding their initial goals.

Recurly