Case Study: PeopleGrove boosts learner engagement and demo requests with KPS3

PeopleGrove boosts demo requests by 75% with KPS3

PeopleGrove, a platform connecting students and alumni for career mentorship, faced the challenge of reframing its brand story. While known for alumni communities, its vision had evolved to focus on the broader learner journey and Career Access. They needed to shift their messaging to address student anxiety and career confidence without losing market traction, partnering with the agency KPS3 for this rebranding and digital strategy.

KPS3 implemented a comprehensive solution, developing a new "Seeker" brand archetype and refreshing messaging, visual identity, and website to emphasize the learner journey. They optimized the site for SEO and managed digital ads to drive leads. The results included a 75%+ increase in demo requests, improved SEO rankings, and digital ad conversion rates rising to 18-25%.

PeopleGrove