Case Study: Discover Kalamazoo boosts website engagement and search visibility with KPS3

Discover Kalamazoo boosts website engagements 50% with KPS3

Discover Kalamazoo, a Michigan tourism organization, needed to shift its city's perception from a pass-through town to a compelling overnight destination. The challenge was to translate their marketing into effective paid and organic search strategies to capture travelers from drive markets, a task for which they enlisted the vendor KPS3.

KPS3 implemented a two-phase digital strategy, beginning with paid search campaigns targeting users considering travel. They later expanded to SEO to improve rankings for non-branded travel terms. This work resulted in a 50% increase in key website engagements, doubled web visits from drive markets, and a 40% decrease in cost per click, alongside over 300 monthly referrals to local businesses.

Discover Kalamazoo