Case Study: Rātā achieves multi‑brand growth and better customer experiences with Kounta Insights

How this famous Chef duo uses customer insights to build three wildly successful brands

Rata is one of the restaurant brands run by chef duo Fleur Caulton and Josh Emett, and as they expanded to include Madam Woo and Hawker & Roll they faced the challenge of keeping customers satisfied and making consistent, data-driven decisions across multiple sites. To address this, they implemented kounta’s Kounta Insights to centralize customer and sales data and surface actionable intel for day‑to‑day operations.

kounta provided weekly company overview reports, customizable dashboards and a Table view that measures table dwell time, top‑performing tables and average cover times, giving the team measurable metrics like turnover and cover duration to inform layout, menu and staffing choices. The result was faster, evidence‑based decision‑making, reduced guesswork and improved customer experiences across Rata’s brands, helping support expansion plans (including new Hawker & Roll openings) and ongoing operational consolidation.

Rata

Fleur Caulton

Rata