Case Study: WSU Alumni Association achieves increased new-student membership sign-ups with Kotis Design's on-trend mascot tee

WSU Alumni Association - Customer Case Study

WSU Alumni Association worked with Kotis Design to create and print an on-trend T-shirt used to incentivize students to sign up for Student Membership during new student summer orientation. The brief called for a highly visible, attention-grabbing tee; this year’s challenge included a photo shoot of the mascot Butch and turning that image into a complex screen-printed graphic.

Kotis Design handled the photo shoot, converted the mascot image into a screenprinting-ready design, and produced the shirts for distribution at the Alumni Association booth. The resulting tee was a hit with students, successfully capturing interest at orientation and helping drive student membership sign-ups as part of the WSU Alumni Association’s ongoing engagement strategy.

WSU Alumni Association