Case Study: Del Monte achieves a memorable Spring Break experiential activation with Kotis Design

Del Monte - Customer Case Study

Del Monte Fresh hired Kotis Design to produce a high-energy Spring Break experiential activation: the Del Monte Buff Bunch beach obstacle-course “survivor” challenge. Tasked with giving spring breakers the ultimate challenge and on-site brand presence, Kotis Design provided event services focused on a Spring Break activation/experiential campaign.

Kotis Design created branded buff bands, sunglasses, temporary tattoos and contestant apparel to outfit participants and reinforce the Del Monte brand throughout the event. The activation delivered strong on-site participation and memorable attendee experiences — while no specific metrics were provided, Kotis Design’s work clearly boosted engagement and brand visibility at the Spring Break event.

Del Monte