Case Study: Florence achieves stronger engagement and organic growth with KOTA

Florence boosts engaged sessions per user 60.5% with Kota

Florence, a vibrant online marketplace connecting care professionals with healthcare providers, faced the challenge of transforming its brand and digital presence to support its ambitious global growth. They partnered with the vendor Kota for a comprehensive brand strategy, website redesign, and the development of actionable brand guidelines.

Kota delivered a complete solution, crafting a fresh visual identity and a new WordPress website with a custom page builder. This enhanced user experience led to significant measurable impacts, including a 50.1% rise in average engagement time and a 41.5% increase in organic users within the first month after launch.

Florence