Case Study: Reed achieves faster, more consistent job postings with Kortical's AI chatbot

Reed Recruitment Transforming Job Posting with an AI agent

Reed, a leading UK recruitment company managing around 100,000 job advertisements a year, needed to streamline a job posting process that was traditionally manual, inconsistent, and time-consuming, taking anywhere from 5 to 90 minutes per posting. To solve this, Reed partnered with Kortical and used KorticalChat, an AI chatbot built to help consultants create high-quality, SEO-optimised job ads more efficiently.

Kortical implemented a custom prompt and chatbot workflow so Reed employees could paste in job details or start from scratch and receive a Reed-approved posting in seconds. The pilot drove rapid adoption, with over 400 employees using it within days, and delivered an estimated saving of over 4,000 hours annually, alongside an ROI of over 700%.

Reed