Case Study: Innovator International increases market share with Kortical AI customer support chatbot

Innovator International Increases Market Share with AI Customer Support Chatbot

Innovator International, an endorsing body helping international entrepreneurs relocate to the UK, was struggling with a high volume of repetitive customer enquiries about visa eligibility, documentation, and application rules. With around 100 applications and 20–30 emails per day, their team spent significant time answering questions that needed fast, accurate, and personalised responses. Kortical provided the AI customer support chatbot solution, using its KorticalChat no-code platform.

Kortical implemented a ChatGPT-like chatbot trained on Innovator International’s website content and PDF knowledge base using RAG, with custom FAQ responses added for gaps. The chatbot was deployed quickly on the website, offered multilingual 24/7 support, and sent conversation summaries to the team when it could not answer a query. The result was major time savings, fewer support emails, higher engagement, and a notable increase in applications and market share, with the team reporting that the chatbot was “a game-changer.”

Innovator International

Richard Harrison

Director