Case Study: Leading US Hotel Chain achieves 56% revenue increase and 1,000% ROI with Kortical

Increasing Revenue by 56% Through Hyper-personalised Offers

Leading US Hotel faced persistent vacant rooms and needed to maximise occupancy without eroding margins. Traditional segmented offers either failed to motivate bookings, gave unnecessary discounts to customers who would have booked anyway, or missed opportunities to upsell to higher-tier rooms. Kortical was engaged to deliver an AI-powered hyper-personalised marketing solution to target the right customers with the right room-tier and discount.

Kortical built and deployed a two-model plus optimiser system in 4 weeks and ran an 8-week A/B pilot, predicting customer propensity to book, likely room tier, and the optimal offer for each customer. The Kortical solution lifted click rates by 10%, increased revenue by 56% versus the existing campaign, and doubled marketing ROI to 1000% in the pilot.