Case Study: Zethcon modernizes its brand and product messaging with Koroberi

Zethcon refreshes a 50-year brand with Koroberi

Zethcon, a provider of modern warehouse software for the 3PL and distribution markets, engaged Koroberi to refresh its brand. As an industry leader for fifty years, Zethcon needed a new brand identity that reflected its innovation without jeopardizing the strong recognition of its flagship product, Synapse WMS. The challenge was to modernize the brand to support future growth while upholding its established legacy.

Koroberi began by conducting in-depth research and developed a new messaging framework centered on dedication, knowledge, and nimbleness. The solution included a refreshed logo featuring a clean, sans-serif font and three dots representing the core messages. Koroberi also created a clear naming hierarchy, establishing "Synapse WMS from Zethcon," and applied the new branding to the product to ensure consistency and allow for future expansion. The updated brand platform provided Zethcon with a modern, versatile identity built to stand the test of time.

Zethcon