Case Study: Yale boosts webinar registrations by 131% with Koroberi

Yale boosts webinar registrations 131.25% per event with Koroberi

Yale Lift Truck Technologies faced a challenge with its "Warehouse Wednesday" webinar series, as registrations were declining despite high engagement from attendees. The company turned to the vendor Koroberi to reposition the webinar content to appeal to a larger top-of-funnel audience.

Koroberi's solution was to pivot the webinar series from product-focused demos to a thought leadership format that addressed broader industry challenges and trends. They also changed the cadence from weekly to monthly and brought in external experts to host. As a result of this new strategy implemented by Koroberi, average registrations per event increased by 131.25% in less than a year.

Yale