Case Study: MHS achieves stronger lead nurture results with Koroberi

MHS drives 94 lead-initiated meetings with Koroberi

MHS, a material handling solutions company, faced the challenge of supporting its sales team during the COVID-19 pandemic by warming up cold leads from paid advertising before handing them off. They engaged Koroberi to implement a lead nurture solution using Mailchimp email automation.

Koroberi developed four targeted email nurture campaigns, creating user-friendly templates and automated workflows in Mailchimp. They also implemented a real-time reporting dashboard. The results were industry-leading, with the campaigns generating 94 meeting requests and providing access to hundreds of assets like white papers and case studies. Koroberi's solution successfully bridged the gap between MHS's marketing and sales efforts.

MHS