Case Study: MHS boosts brand awareness and traffic with Koroberi's programmatic advertising

MHS boosts CTR to 0.23% with Koroberi

MHS, a material handling system supplier, traditionally placed digital ads directly on industry trade publication websites. This method had a high cost per click and a limited reach, as not all of their target decision-makers frequented those specific sites. To expand their reach and increase brand awareness in a more cost-efficient way, MHS partnered with vendor Koroberi to implement a programmatic advertising campaign.

Koroberi developed a programmatic strategy using advanced targeting methods, including geographic, demographic, and contextual targeting, as well as retargeting of previous website visitors. This approach significantly outperformed industry averages, achieving a 0.23% click-through rate and a low cost per click of $3.35, far below the typical cost of MHS's trade publication ads. The campaign also successfully generated increased website traffic with a lower-than-average bounce rate of 76%, effectively building brand awareness for MHS.

MHS